Product / Business: Created a cloud-based assessment and training system that improves the interpersonal skills of physicians resulting in higher hospital HCAHPS scores.
Value Proposition: Higher HCAHPS scores lead to higher Medicare hospital reimbursement rates.
Work Performed: Created the product concept and innovation strategy. Performed all market research, strategic planning and competitive analysis; developed the value proposition, subscription pricing model and marketing plan. Implemented the plan by leading the software design and development; led the creation of video content; led the creation of the marketing collateral including website; developed a partner and referral marketing program and secured the first hospital customer of the system.
Outcome: Company is marketing the product.
Product / Business: Created a revolutionary portable over-the-floor power charging track that provides safe DC-based power for mobile computing devices that extends power into the center of any room.
Value Proposition: A low-cost method to deliver power to mobile devices anywhere in a room.
Work Performed: Created the product concept. Performed all market research, (including focus groups) and competitive analysis; developed the value proposition and created financial models to ensure market acceptance and financial viability. Worked with internal engineering teams and outside industrial designers to specify the features, functionality and look of the product. Presented the product to prospective customers to gauge pricing and market interest.
Outcome: Product will be launched in 2017.
Product / Business: Turned-around a Fortune 1000 technology initiative that lacked a clear business model and product direction and transformed it into a smart building and energy controls business.
Value Proposition: Smart building systems reduce operating costs and improve work environments.
Work Performed: Led the development,engineering, manufacturing, marketing and sales of several generations of innovative, award winning and industry leading products for building controls and energy management. Scaled the business through an extensive manufacturing, distribution and sales alliance with one of the largest electrical manufacturers in the world while implementing a nationwide installation and service agreement with a large lighting installation company.
Outcome: Sold the business to the alliance partner.
Product / Business: Tasked by the BOD of a struggling on-premise (bars) technology company to recommend strategies to salvage the value of the business. Ideon recommended the acquisition of another on-premise alcohol technology company.
Value Proposition: Combining the two companies would create a stronger more valuable business.
Work Performed: Performed a complete analysis of the existing business and created financial projections for various strategic paths. Identified a merger partner, performed all due diligence, and negotiated the terms of the merger. Developed the innovation strategy, value proposition, pricing and sales plan for the combined company. On behalf of the client, presented the rationale for the merger to over 100 existing investors of the company.
Outcome: The recommended merger was executed.
Product / Business: Turned-around a cloud-based website monitoring technology business by repurposing existing technology for the Internet security market. Created a portfolio of low cost security products that targeted community banks.
Value Proposition: Low-cost and easy-to-deploy product that met Federal banking regulations.
Work Performed: Created the product concept. Led the growth of company from the ground floor to sustained 60% quarter-over-quarter growth with customers in over 30 states. The cloud-based offering was purchased by over 300 banking customers within one year of product launch. Minimized fixed costs, produced gross margins exceeding 65%, and established significant visibility to future revenues through long-term subscription contracts.
Outcome: Sold the company to a competitior.