Innovation & Strategy Consulting

Overview

Our Philosophy

Many companies put most of their focus and attention on product development without a commensurate amount of attention on how to get the product into a customers’ hands. The fact is, the easiest part of launching a product (or service)…is the creation of the product. The hardest part is figuring out what is required to market and sell the product. Many product and service launches do not succeed due to the lack of a detailed go-to-market plan.

That's where Ideon excels. We ensure that the product (or service) meets the needs of customers while mapping the journey the product must take to get into the hands of customers.

What We Do For Clients

Ideation of new products and services
Find the “coin slot” for new product concepts and technologies
Develop complete company and product launch strategies
Develop selling models that map the “customer journey” in buying a product
Align product attributes to the companys' business model and capabilities
Deliver a complete network of resources and vendors to assist in the creation, development, manufacturing and marketing of products and services
Identification, negotiation and integration of merger partners
Augment company resources in the execution of the plan

Our Experience

Selected Accomplishments:

Founder and CEO of six private and public companies
Raised over $50 million in venture and private equity funding
Created software, hardware, cloud-based and app-based products
Executed business & sales plans utilizing direct sales, contract reps, distributors and Internet sales techniques
Granted 9 patents in 4 different industries

Products Developed and Marketed in the Following Industries: