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Bridging Business Goals with Data, AI & Technology

Bridging Business Goals with Data, AI & TechnologyBridging Business Goals with Data, AI & TechnologyBridging Business Goals with Data, AI & Technology

Ideon Consulting helps companies leverage AI applications and modern technology to streamline operations, unlock business innovation, and drive measurable digital transformation across industries.

Bridging Business Goals with Data, AI & Technology

Bridging Business Goals with Data, AI & TechnologyBridging Business Goals with Data, AI & TechnologyBridging Business Goals with Data, AI & Technology

Ideon Consulting helps companies leverage AI applications and modern technology to streamline operations, unlock business innovation, and drive measurable digital transformation across industries.

About Ideon Consulting / Randy Storch

Portrait of a man with entrepreneurship awards logos beside him.

Ideon Consulting is led by Randy Storch, a veteran technology executive and entrepreneur with a track record of turning bold ideas into real-world impact. As founder and principal, Randy brings decades of executive experience and a hands-on approach to innovation, digital transformation, and product development. From startups to Fortune 500s, he has successfully delivered transformative solutions across industries.


He’s held C-level and founder roles at companies ranging from Convia (a Herman Miller division) to JLL, where he led the development of JLL Serve—an award-winning smart FM platform. He’s also founded and exited startups in airline reservations, cybersecurity, and AI-driven workplace technology. 


He’s not just a technologist or a strategist—Randy thrives at the intersection of business vision and technical execution. Equally fluent in the boardroom and in deep technical discussions, he bridges the gap between what customers need and what technology can deliver by translating ideas into scalable, high-impact solutions.


Click for LinkedIn profile. Link


What Sets Him Apart


🎯 Customer-Centered Problem Solver

Digs deep to understand user needs, then delivers practical, high-impact solutions.


🔧 End-to-End Builder

Leads products from concept to deployment—whether cloud-based platforms, on-prem systems, workflow tools, or integrated hardware/software solutions.


🧱 Short-Term Wins, Long-Term Value

Builds technology that solves today’s problems while positioning organizations for future growth, flexibility, and innovation.


🧠 Fluent Across Functions

Equally effective in executive strategy sessions and engineering reviews. Bridges product, engineering, and operations to align teams and accelerate execution.


🚀 Entrepreneurial & Intrapreneurial Impact

Founded and scaled successful startups. Also led groundbreaking innovation inside Fortune 500 companies like JLL and Herman Miller—delivering enterprise-scale transformation.


💥 Disruptive Innovation

Created technologies that redefined business models—including airline reservations and facilities management—by shifting how entire industries operate.


🌍 Cross-Industry Reach

Transformed operations in commercial real estate, hospitality, telecom, healthcare, education, internet security, and aviation—proving innovation isn’t limited by industry.


🏆 Award-Winning Inventor & Leader

Holds 9 patents spanning multiple industries. Recognized as EY Entrepreneur of the Year, a Crain’s 40 Under 40 honoree, and inducted into the University of Illinois Entrepreneurial Hall of Fame.


Technology Leadership as a Service

Fractional CTO / Innovation Leadership

AI, Data & Digital Transformation Advisory

AI, Data & Digital Transformation Advisory

Man attentively listens during a business meeting with flowchart on whiteboard.

For companies that need senior technology leadership but aren’t ready for a full-time executive, I offer fractional CTO services. I bring clarity, focus, and execution to complex initiatives:

  • Define and execute digital product strategies
  • Build and mentor cross-functional teams
  • Guide architectural decisions and technology investments
  • Drive alignment between business goals and technical delivery

AI, Data & Digital Transformation Advisory

AI, Data & Digital Transformation Advisory

AI, Data & Digital Transformation Advisory

Illustration of AI, data processing, and analytics with charts and cloud computing.

Turn complexity into clarity. I help organizations harness data and emerging technologies to drive smarter decisions and operational efficiency.

  • Uncover high-value opportunities for AI, automation, and process optimization
  • Align data strategy with business goals to unlock actionable insights
  • Break down silos by connecting systems for real-time visibility and control
  • Improve forecasting and planning through advanced analytics and digital modeling

Product Strategy & Development

AI, Data & Digital Transformation Advisory

Person planning a website layout on whiteboard with 3D printed models and laptop showing bar graph.

From whiteboard to working product, I help conceive and lead the development of scalable software and hardware solutions:

  • Validate market fit and identify user pain points
  • Develop MVPs, prototypes, and full product builds
  • Manage agile teams and product roadmaps
  • Ensure technical feasibility and commercial viability

Innovation Acceleration for Enterprises

Go-to-Market Strategy & Commercialization

Business team discussing growth and success strategies.

I work with corporate teams to drive innovation with startup speed:

  • Launch internal ventures and pilot programs
  • Evaluate emerging tech and vendor solutions
  • Create innovation playbooks and governance models
  • Foster a culture of experimentation and outcome-driven execution

Go-to-Market Strategy & Commercialization

Go-to-Market Strategy & Commercialization

Go-to-Market Strategy & Commercialization

Rocket launching from a box with marketing and finance icons around.

A great product still needs a great launch. I support:

  • Positioning and messaging development
  • Channel and partnership strategies
  • Business model and pricing design
  • Sales enablement and strategic pitch support

Real Estate Focused Innovation & Advisory Services

Smart city technology icons overlaying an urban skyline at sunset.

Rethinking how real estate works—from the ground up.

With deep experience across facilities management, smart buildings, and digital transformation, I help real estate leaders modernize operations, unlock data-driven insights, and deliver better experiences for tenants, operators, and investors.


Let’s unlock the full potential of your real estate portfolio.

Contact me to discuss how Ideon Consulting can help you move faster, operate smarter, and deliver greater value.


Core Capabilities


Strategic Advisory & Innovation

Bridge the gap between business strategy and technology execution.

  • Evaluate and modernize your current tech stack
  • Align digital initiatives with strategic business goals
  • Develop product roadmaps and guide vendor selection


Smart Building Transformation

Design and deploy more intelligent, efficient environments.

  • Integrate IoT, BMS, and building automation systems
  • Enable real-time visibility, alerts, and operational control
  • Reduce energy costs and enhance occupant experience


Data-Driven Decision Making

Turn fragmented data into actionable intelligence with AI/ML-powered insights.

  • Structure and unify data across systems to enable better analysis
  • Use AI/ML for predictive insights and smart recommendations
  • Support capital planning with real-time insights


Experience-Driven Design

Deliver modern, personalized experiences that drive retention and value.

  • Implement mobile and digital engagement tools
  • Seamlessly connect tenants to spaces and services
  • Personalize journeys using behavior and usage data


Featured Solutions

  • AI & ML Strategy – Identify high-value use cases, optimize workflows, and deploy intelligent recommendations.
  • Facilities Management Modernization – Digitize maintenance, streamline work orders, and apply predictive analytics.
  • Digital Twin Enablement – Create virtual models for real-time simulation, forecasting, and lifecycle planning.
  • Capital Project Support – Improve transitions, tracking, and ROI through integrated tech solutions.


Ready to transform your real estate operations? Reach out to Ideon Consulting and let's make your vision real.

Transforming Real Estate with AI: My Work in Action

AI-Enabled Asset Onboarding

AI-Enabled Asset Onboarding

AI-Enabled Asset Onboarding

Diagram showing AI-powered photo capture creating auto-generated asset profiles and instant data linking.

AI-Enabled Asset Onboarding

Automating Accurate, Scalable Asset Capture


The Problem

  • Manual data entry is slow, error-prone, and inconsistent
  • Key asset metadata (make, model, serial number) is often missing
  • Poor records hurt system integration, analytics, and reliability


The Solution

  • Snap a photo – AI extracts make, model, serial number and specifications
  • Auto-build asset profile – Complete, structured records without manual entry
  • Link instantly – Seamlessly connects to systems, telemetry, and metadata
  • Validate smartly – Flags errors, duplicates, and formatting issues in real time


Why It Matters

  • 70% faster onboarding with no manual effort
  • Clean data from day one for all sites
  • Consistent setup that scales across locations
  • Lays the foundation for digital twins, automation, and AI-based insights

AI Chatbot for Techncians

AI-Enabled Asset Onboarding

AI-Enabled Asset Onboarding

AI Chatbot integrates telemetry, work orders, asset specs, and OEM guides for efficient data handling.

AI Chatbot for Technicians

Real-Time, Targeted Support in the Field


The Problem

  • Technicians struggle to access the right asset-specific data quickly
  • System noise buries relevant insights under irrelevant details
  • Troubleshooting is inconsistent and time-consuming across teams


The Solution

  • Unified Intelligence – Aggregates telemetry, work history, OEM manuals, and asset metadata into a single source.
  • Natural Language Interface – Enables technicians to ask questions and get clear, step-by-step answers
  • Targeted Guidance – Prioritizes likely causes and recommends fixes tailored to the specific context and asset history.


Why It Matters

  • Speeds up diagnosis with relevant, context-specific information
  • Reduces downtime and increases first-time fix rates, and shortens training time for new techs.
  • Boosts productivity by eliminating data-hunting and guesswork

Automatic Asset Registry & Ontology Creation

Agentic AI: Smarter Alarm Triage & Root Cause Analysis

Agentic AI: Smarter Alarm Triage & Root Cause Analysis

Flowchart showing data integration from CMMS, BMS, and other systems into an Asset Registry, leading to Categorization & Naming and Ontology.

Asset Registry & Ontology

Building a Common Language for Smart Operations


The Problem

  • Asset data is siloed across multiple systems
  • No consistent naming, hierarchy, or identification standards
  • Data inconsistencies limit automation, reporting, and analytics


The Solution

  • Centralized Registry – Standardizes and unifies assets across platforms
  • Ontology Engine – Auto-generates structure, naming, and relationships
  • Unique Asset ID – Links data sets using a consistent key


Why It Matters

  • Enables predictive maintenance and energy optimization
  • Powers automation and AI-driven decision-making
  • Lays the foundation for digital twins and scalable insights across the portfolio

Agentic AI: Smarter Alarm Triage & Root Cause Analysis

Agentic AI: Smarter Alarm Triage & Root Cause Analysis

Agentic AI: Smarter Alarm Triage & Root Cause Analysis

Engineer using AI technology for project management and scheduling.

AI-Driven Work Orchestration

Intelligent Task Management Across People, Priorities, and Systems


The Problem

  • Alerts are often missed or misrouted
  • Manual scheduling doesn’t reflect real-time availability or expertise
  • Communication breakdowns slow coordination and response


The Solution

  • Smart Routing – Analyzes alerts and assigns them to the right person
  • Dynamic Scheduling – Matches tasks to staff based on skills and availability
  • Conversational Interface – Keeps stakeholders aligned through human-like interaction


Why It Matters

  • Reduces downtime and accelerates issue resolution
  • Improves coordination with intelligent triage and communication
  • Enables proactive maintenance with scalable, data-driven execution

My Innovation Portfolio

JLL

Airplan / System One / Amadeus

Airplan / System One / Amadeus

Serve logo with colorful gradient icon and text 'A JLL Solution' on black background.

Transforming Facilities Management Through Scalable Innovation


As CTO at JLL, I conceived, designed, and led the development of JLL Serve—an integrated FM platform built for Fortune 100 clients. The system combined mobile apps, IoT, and AI to streamline operations, improve data quality, and enable advanced applications like predictive maintenance and digital twins—delivering measurable impact at global scale.

Airplan / System One / Amadeus

Airplan / System One / Amadeus

Airplan / System One / Amadeus

The word 'amadeus' in white on a black background.

Breakthrough Innovation in Airline Booking


As co-founder of AirPlan, I helped launch one of the first PC-based airline booking platforms—giving consumers direct access in a pre-internet era. The system bypassed travel agents and introduced real-time pricing, accelerating the industry shift toward self-booking. AirPlan was acquired by System One, the reservation arm of Continental Airlines, and later became part of Amadeus.

Herman Miller / Convia

Airplan / System One / Amadeus

Herman Miller / Convia

CONVIA logo with tagline 'A Herman Miller Company' on black background.

Pioneering Intelligent Power for Smart Buildings


As CEO of Convia, a Herman Miller division, I led the development of a software-defined power and control platform embedded in furniture and architecture. The system enabled real-time reconfiguration of lighting, HVAC, and energy zones—dramatically reducing infrastructure costs and establishing a scalable foundation for today’s smart buildings.

Bretford Manufacturing

Bretford Manufacturing

Herman Miller / Convia

Bretford logo with an orange icon and white text on black.

Innovation Strategy for K-12 Power Delivery


As an innovation consultant, I led the strategic redesign of a classroom power system for Bretford. Originally conceived as an under-carpet charging pad, I reimagined it into a portable, wireless DC track that delivered flexible, safe, and cost-effective power access—without requiring construction or code approvals. This shift unlocked new markets, accelerated time to revenue, and aligned with Bretford’s core strengths in productized, scalable solutions for schools.

Catbird Networks

Bretford Manufacturing

Catbird Networks

Purple bird logo with the word 'catbird' in white on black background.

Market Repositioning to Unlock Scalable Growth

As CEO of Catbird Networks, Randy led a strategic pivot that transformed the company from a web performance monitoring tool into an early SaaS provider focused on Internet security for community banks. By identifying a more urgent market need and refining the company’s value proposition, he repositioned the business to better align with customer pain points and regulatory demands. The result: Catbird rapidly scaled to over 500 customers in less than two years—an example of how strong technology, when matched with the right market, can drive exponential growth.

SceneTap

Bretford Manufacturing

Catbird Networks

Logo of SceneTap with a compass-like icon on a black background.


Repositioning a Failing Startup for Growth


Brought in as a turnaround expert for a nightlife tech startup burning capital with no viable revenue model, Randy led a full strategic reset. He identified core flaws in the original go-to-market plan, secured a complementary technology through acquisition, and repositioned the company around a data-driven solution that delivered real value to alcohol brands and venue operators. The result: early sales traction, renewed investor confidence, and a clear, scalable path to sustainable growth—turning a failing concept into a viable, insight-driven business.

Insights & Publications

BIM Was Supposed to Fix This (pdf)

Download

The Bigger Idea Inside the Big Idea - Entrepreneurship (pdf)

Download

AI is the Engine - Strategy is the Journey. (pdf)

Download

The Asset Is the Anchor- Rethinking Smart Building Data (pdf)

Download

They Asked for Air Quality Sensors - We Gave Them a Global IoT Strategy (pdf)

Download

The Soft Stuff is the Hard Stuff - Change Management (pdf)

Download

From the Archives- How We Rewired Buildings - Without Electricians (pdf)

Download

From the Archives- DC Powered Infrastructure (pdf)

Download

Contact Us

Drop us a line!

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Ideon Consulting LLC

randy@ideonconsulting.com

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